Hustler is a monthly pornographic magazine published in the United States.
It was first published in 1974 by Larry Flynt. It was a step forward from the Hustler Newsletter, which was cheap advertising for his strip club businesses at the time. The magazine grew from a shaky start to a peak circulation of around 3 million; it has since dropped to approximately 500,000.
It showed explicit views of the female genitalia, becoming one of the first major US-based magazines to do so.
In 1995, the company launched Hustler.com Larry Flynt Productions, operates Hustler.com and a number of related sites, where it sells pictures and videos with content similar to that in its magazines.
Hustler main website: Hustler.com
During the Golden Age of Porn, and prior to getting into the movie business themselves, Hustler was one of two magazines that announced awards for adult sex films.
The awards were based on fan ballots printed in the publication. In announcing its third annual awards, the magazine said, “Hustler’s erotic-movie awards are intended to reward excellence in the erotic-film industry and thereby encourage the fast-buck makers of mediocrity to clean up their act or go out of business.
They were discontinued in the late 1980s.